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Shopify Migration Gotchas: What Can Go Wrong (and How to Prevent a Costly Switch)
Learn the most common Shopify migration gotchas—from site speed regressions to app conflicts and checkout issues—and get a practical launch-prep checklist to prevent costly downtime.
By Freddy Hernandez • Mar 19, 2026 • 10 min read
How Amazon Uses Shopper Data to Rank Products: A Practical Guide for Sellers
Discover how Amazon turns shopper data—search behavior, orders, voice logs and external events—into ranking signals and actionable steps sellers can use to boost visibility and conversion.
By Freddy Hernandez • Mar 18, 2026 • 13 min read
Is Amazon FBA Worth It in 2026? Who Can Still Make Real Profit
Is Amazon FBA worth it in 2026? Practical guide on who can still profit, key unit-economics, launch strategies, and a checklist to decide if you should sell.
By Freddy Hernandez • Mar 11, 2026 • 14 min read
Charlie Munger on Fake Gurus: Why Honesty Wins and Hype Fails
Charlie Munger exposes how ads, sales pitches and dealmaking hide risk. Read his blunt warnings about hype, the ethics of selling risk, and practical ways to spot fake gurus.
By Freddy Hernandez • Mar 9, 2026 • 11 min read
How the Supreme Court Tariff Ruling Affects E commerce Sellers and What to Do Next
Supreme Court invalidated emergency IEEPA tariffs, but a temporary 15% fee and new Section 301 investigations keep import costs high. Practical checklist for sellers to protect margins and supply chains.
By Freddy Hernandez • Mar 9, 2026 • 12 min read
TikTok Shop Fulfillment or Amazon FBA Which Should You Choose in 2026
Fulfilled by TikTok vs Amazon FBA in 2026: rules, cost, speed, scale comparisons, a 90-day action plan, and testing checklist for sellers.
By Freddy Hernandez • Feb 12, 2026 • 12 min read
Marketplace policy changes that cut sellers margins over the holidays and how to respond
Marketplaces often change fees, payouts and refund rules during holidays. Learn immediate steps to protect cash flow, document claims, and safeguard listings.
By Freddy Hernandez • Jan 8, 2026 • 13 min read
Every Ecommerce Platform Is Ripping You Off and How to Take Back Control
Platforms strip features, lock your data, and charge for every add-on. Learn how the 'platform tax' works and practical steps to regain control of your ecommerce business.
By Freddy Hernandez • Jan 6, 2026 • 16 min read
How AI Is Quietly Taking Over YouTube; And What Smart Creators Are Doing About It
A clear, practical guide showing how AI is changing YouTube, what the latest policy shifts mean, and step-by-step strategies creators can use to stay safe, grow, and monetize.
By Freddy Hernandez • Oct 31, 2025 • 16 min read
Alibaba's a Trap: How Top Amazon Sellers Source Products at 50% Off
Top Amazon sellers skip the Alibaba markup. Learn how to use 1688, small factories, off‑season timing and DDP shipping to cut product costs by up to 50%.
By Freddy Hernandez • Oct 23, 2025 • 15 min read
Could Amazon FBA really be dead by 2025? The thought alone is troubling! Here's the grim reality behind this stark prediction.
Explore the current state of Amazon FBA in 2025, including its advantages, rising costs, new reimbursement policies, and challenges sellers face in a competitive marketplace.
By Freddy Hernandez • Oct 22, 2025 • 5 min read
The Old Dropshipping Model Is DEAD. Here’s What Works Now?
A no-hype, updated guide to dropshipping in 2023: what changed, how to test products with low risk, find reliable suppliers, and pivot from dropship experiments to a real business.
By Freddy Hernandez • Oct 12, 2025 • 15 min read
Amazon Basics Just Got Exposed: How Amazon Uses Its Own Brands to Shape What You Buy
A clear breakdown of a MyWifeQuitHerJob video showing how Amazon uses Amazon Basics to control search results, undercut sellers, boost ad revenue, and create safety risks — plus what buyers and sellers can do.
By Freddy Hernandez • Oct 11, 2025 • 14 min read
Amazon’s “Free” Return Button: Who Really Pays the Price?
An insider investigation into how Amazon’s frictionless returns shift costs to small sellers, fuel fraud and waste, and push prices up — plus practical fixes.
By Freddy Hernandez • Sep 30, 2025 • 19 min read
How (and why!) Google Search Keeps Evolving. A deep dive from Danny Sullivan's WordCamp US talk
Practical breakdown of how Google crawls, indexes, and ranks, why AI and multimodality matter, and what publishers should do next. Includes checklist and FAQs.
By Freddy Hernandez • Sep 23, 2025 • 19 min read
How Trump's $800 De Minimis Policy Transformation Disrupted Etsy and eBay, and Why U.S. Sellers Now Have an Unprecedented Opportunity!
The U.S. de minimis threshold fell from $800 to $0, exposing low-cost imports to duties and $80–$200 handling fees. Who loses, who wins, and the step-by-step plan for sellers.
By Freddy Hernandez • Sep 17, 2025 • 18 min read

Latest

Shopify Migration Gotchas: What Can Go Wrong (and How to Prevent a Costly Switch)

How Amazon Uses Shopper Data to Rank Products: A Practical Guide for Sellers

Is Amazon FBA Worth It in 2026? Who Can Still Make Real Profit

Charlie Munger on Fake Gurus: Why Honesty Wins and Hype Fails

How the Supreme Court Tariff Ruling Affects E commerce Sellers and What to Do Next

TikTok Shop Fulfillment or Amazon FBA Which Should You Choose in 2026

Marketplace policy changes that cut sellers margins over the holidays and how to respond

Every Ecommerce Platform Is Ripping You Off and How to Take Back Control

How AI Is Quietly Taking Over YouTube; And What Smart Creators Are Doing About It

Alibaba's a Trap: How Top Amazon Sellers Source Products at 50% Off

Could Amazon FBA really be dead by 2025? The thought alone is troubling! Here's the grim reality behind this stark prediction.

The Old Dropshipping Model Is DEAD. Here’s What Works Now?

Amazon Basics Just Got Exposed: How Amazon Uses Its Own Brands to Shape What You Buy

Amazon’s “Free” Return Button: Who Really Pays the Price?

How (and why!) Google Search Keeps Evolving. A deep dive from Danny Sullivan's WordCamp US talk

How Trump's $800 De Minimis Policy Transformation Disrupted Etsy and eBay, and Why U.S. Sellers Now Have an Unprecedented Opportunity!